Amira Foods INC

FROM THE POST OF PRESIDENT-AMIRA FOODS INC
Experiential events-modern age sales pitch: building brand loyalty through engagement of creative consumer
Selling offers an experiential interactive brand experience to drive consumer engagement and plunge them the brand values in both from the point of purchase.
It is important to keep in mind to be able to deliver a creative strategy that is driven and guided by a vision of data.
The idea of using socio-cultural events as a platform to show our brands, engage customers and consumers directly and do a high intensity impact.
Our sales pitches are programmed in such a way that reaches the target customer emotionally and mingles with his character. It is important to understand that the client should never be less than estimated or taken for a ride. In Amira that ensure that we use the correct relationship worked designing sales programs, consumer culture partner, select-train front line sales promoters and logistics of the program are well. The launch of the campaign in high season cultural density is to generate as much as eye ball and create brand awareness. This is what we call as the food Connect power.
AMIRA NOW AVAILABLE IN JAMMU, AGRA
AMIRA is already available at the XIII best price shop of Bharti Wal-Mart in Jammu. We are also the most promient occpied local brands from the store to ensure that the brand stood out among those existing in disarray.
AMIRA held wet sampling as busy brand visibility in the category @ best price Agro shop.
SERVE BASMATI RICE AMIRA NOW; THE BEST MONEY CAN BUY BASMATI
AMIRA joins hands with TPG all Pvt Ltd. Knwn as Vishal Mega mart stores. AMIRA released their basmati rice with a bang, running a special promotion in Guru Amira daily Basmati rice (gm 1 Hallmarked silver coins, Buy1 Get1 + 2 kg sugar). The promotion began at the beginning of the season of DIwali and is running successfully in all that Vishal Megamart stores (PAN-India).
ASSOCIATES FOR DURGA PUJA CELEBRATION IN AMIRA IN DELHI & KOLKATA
AMIRA participated in Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe more prominent place on the premises of beguiati of Deshbandhunagar where the puja. Banners in AMIRA greeting were all over the place. The concept of this Association was the festival of Durga Puja is a great platform to connect with rice to eat in public and build brand visibility how to induce trials with potential consumers. This also gives us the opportunity to welcome all our customers, cunsumers connect a faithful link with festive greetings and Exchange brand.
AMIRA made presence in cooperative land Durga Puja, C R Park, New Delhi. AMIRA had a unique tent to present our brands and to carry out the sampling of rice. Activity promoters AMIRA had a special focus on the product and brand awareness. Special schemes have been running on premium brands-Amira traditional Basmati rice, pure Basmati rice Amira Slim & Goodlength Delgado, Amira long grain aromatic souza and romulo Amira Basmati rice fresh daily. The global experience in terms of sales and customer response has been excellent. AMIRA also organized activities of 3-day sampling of Basmati rice of Amira veg pulav-where was served to clients have real time experience before buying the same.

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Nishant Sangal 1 published article. Article submitted on May 28, 2012. Word Count: 539